Privacy
Privacy Policy.
How we handle information submitted through the Empire Automate website.
About this policy
Empire Automate Pty Ltd (ABN 45 689 370 394) respects your privacy. This policy explains what personal information we collect through www.empireautomate.com, why we collect it and how we handle it in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
This policy covers website use only. If you become a client, information handled during an engagement will also be governed by the relevant service agreement.
What we collect
- Form submissions: name, email address, and any optional information you choose to provide, such as business name, team size, tools, workflow notes, preferred call time or a question. Each submission also carries technical context: the page you arrived on, your referrer and any campaign parameters.
- Analytics and advertising data: page views, referral source, campaign parameters, device and browser information, scroll depth, button clicks and form events.
- Browser storage: session identifiers, UTM parameters, page count and entry page information stored in session storage to attribute enquiries and advertising conversions.
Why we collect it
- To respond to enquiries and assessment requests.
- To understand which website pages and messages are useful.
- To measure advertising performance and lead conversions.
- To improve the website, forms and client onboarding experience.
Services we use
| Service | Purpose | Provider location |
|---|---|---|
| Web3Forms | Processes website form submissions and forwards them by email. | United States |
| Google Ads / Google tag | Advertising measurement, page events and conversion tracking. | United States |
| Meta Pixel | Ad measurement, remarketing audiences, lead events and site interaction events such as pages viewed, scroll depth, time on page, clicks and form interactions. Where you submit an email address, a hashed version may be shared with Google and Meta for conversion matching; the address itself is not sent. | United States |
| Google Fonts | Font delivery for website presentation. | United States |
| Azure Static Web Apps | Website hosting and delivery. | Microsoft cloud regions |
We do not sell your personal information. Some providers may process information outside Australia in accordance with their own privacy terms.
Security
We take reasonable steps to protect information submitted through the website. Website forms are intentionally low-friction and should not be used to send passwords, API keys, confidential client records or sensitive business documents.
Your rights
You can request access to, or correction of, personal information we hold about you. If you believe we have mishandled your information, contact us first and we will respond. You may also contact the Office of the Australian Information Commissioner.
Contact
For privacy questions, email [email protected].